Perry's Department Store : A Buying Simulation (4TH)

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Perry's Department Store : A Buying Simulation (4TH)

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 160 p.
  • 言語 ENG
  • 商品コード 9781628920154
  • DDC分類 381.141

Full Description

Perry's Department Store: A Buying Simulation, 4th Edition, launches students into the exciting role of being a retail buyer in the fashion industry using a unique simulation approach that takes readers step-by-step through a real-life buying experience. The text is organized into 10 chapters that walk students through the various steps a new buyer would take to complete a six-month buying plan and a merchandise assortment plan for the women's contemporary apparel, junior apparel, women's accessories, men's apparel and accessories, men's contemporary apparel, children's, or home furnishings markets. The fourth edition has been revised with statistical information to reflect a more contemporary structure and business model for a successful department store. The new Perry's Department Store is organized to reflect a larger-scale department store in today's market. Students interact by researching current market and industry trends to build their business.
The charts and worksheets in this book and companion website, Perry's Department Store: A Buying Simulation STUDIO, are replicas of those found in the retail and wholesale industry to expose students to the procedures and policies they can expect to find in a first job as an assistant buyer. This new edition and STUDIO launch students directly into the exciting role of a retail buyer in the fashion industry. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395307. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

Contents

Preface Introduction: Perry's Background Information and How to Use this Simulation Chapter 1: Step 1: Redefine Customer Chapter 2: Step 2: Research Current Trends Chapter 3: Step 3: Develop Buying Plan Chapter 4: Step 4: Develop Stock Plans Chapter 5: Step 5: Shop the Market Chapter 6: Step 6: Plan Market Purchases Chapter 7: Step 7: Negotiating Profitability Chapter 8: Step 8: Examine Income Statement Chapter 9: Buyer's Role in Product Development Chapter 10: Career Opportunities in Retail Buying Appendix A: Web Site Resources Appendix B: Retailing Formulas Glossary Bibliography Index

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