Consumer Lessons from a Pandemic (Consumer Corner: Unconventional Lessons from Consumer Behavior)

Olynk Widmar, Nicole J./ Smith, Michael L./ Robinson, Erin

Purdue Scholarly Publishing Services（2025/12発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 80 p.
• 言語 ENG
• 商品コード 9781626712751
• DDC分類 381

Full Description

What did we learn about consumer behavior when the world was turned upside down due to COVID-19? Consumer Lessons From a Pandemic examines how a global crisis exposed and reshaped the values, priorities, and decision-making patterns of everyday people. From disrupted routines to supply-chain shocks, this volume explores the consumer behaviors that emerged in response to extreme uncertainty and how those behaviors continue to evolve. Topics include pandemic-induced grocery spending shifts, the importance of consumer trust, lessons from the infant-formula shortage, and the rise of remote work both as a preference and a negotiation point.

By pairing real-world behavior with research and reflection, this book highlights how crisis decision-making reveals deeper truths about consumer needs—and the fragility and resilience of the systems built to meet them. For those working in agriculture, food, retail, and policy, Consumer Lessons From a Pandemic is both a postcrisis case study and a lasting reminder that understanding the consumer means meeting them where they are, even in the most uncertain times.