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Full Description
B Corps are an exciting, rapidly growing new form of business, and this is the definitive guide to becoming one - and to making the most of it once you're certified. Author Ryan Honeyman worked closely with the cofounders of B-Lab, the organization that certifies B Corps, throughout the writing of this book.The goal of the B Corporation movement is to show how private business - one of the most powerful forces on the planet - can solve social and environmental problems while generating jobs and creating stronger communities. Aspiring B-Corps must meet rigorous performance, accountability, and transparency standards. Honeyman makes the business case for B Corps, looks at what's involved in implementing the kinds of policies being a B Corp requires, and walks readers through the certification process. He includes enthusiastic accounts by business leaders testifying to the many rewards of becoming a B Corp. By providing impartial proof of social and environmental responsibility, becoming a B Corp enables a business to stand out from the competition. This book shows aspiring companies how they can join an elite, growing community of businesses including Patagonia, Seventh Generation, Ben & Jerry's, Etsy, King Arthur Flour, and nearly 1,000 others - that want to make a difference while they make money.
