Full Description
From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future.
In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.
Contents
Chapter 1 Introduction
Section One. Challenges facing newspapers
Chapter 2. News media and their Communities
Chapter 3. Disruptive Technological Innovation
Section Two. Management and leadership of news media firms
Chapter 4. Establishing Leadership and Strategic Management
Chapter 5. Value Chain Structure and Properties
Chapter 6. Self-Organizing Value Creation
Chapter 7 Managing Cross Media Synergy
Section Three. Future Management Visions
Chapter 8. Creative News Media Visions
Chapter 9. Digital Printing and Customization
Chapter 10. Positioning, Self Branding, Visual Identity, Concepts and Thoughts
Chapter 11. Conclusions
Index
