Olive-Oil Purchase Behaviour : Culture & Food Habits

Gázquez-Abad, Juan Carlos/ Martínez-López, Francisco J/ Antonio, Juan

Nova Science Publishers Inc（2010/10発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 58 p.
• 言語 ENG
• 商品コード 9781617280337
• DDC分類 381.45664362

Full Description

Olive oil is an important component in the food system in most European markets. Moreover, its consumption is gaining interest among consumers, particularly in northern Europe, the U.S. and Canada. As a consequence of this increasing consumption it is fundamental to analyse the main factors influencing consumers' olive-oil choices for both brands and retailers to be able to compete more efficiently and satisfy consumer needs more closely. In this respect, factors such as culture or habits affect many aspects of consumer behaviour such as the structure of consumption, individual decision-making and communication about the product.

Contents

Introduction; Food Choice Research -- Aspects Influencing Olive-Oil Consumer Choice; Research Methodology; Results; Conclusion; Index.NER(01): GB IE