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Full Description
How does China speak for nature? How are the pollution and climate change crises being addressed? What are the possibilities and limitations of mobilizing publics to care about the environment through new media, tourism, and government policy? Green Communication and China is the first volume to identify the importance of studying environmental communication in, about, and with China, a rising global environmental leader whose ecological and political controversies often make international headlines. Organized into three sections on communicating crisis, communicating care, and environmental futurity, these essays span multimodal communication practices and methods in green public culture and address topics ranging from The North Face advertisements to NGO advocacy to global governmental policy. The volume showcases the work of leading scholars, all of them deeply intimate with China, in disciplines ranging from cultural studies and rhetoric to public opinion polling, discourse analysis, ethnic studies, and sociology. These complex projects engage transnational and national politics, ecological and economic challenges, media saturation, and government control. Holding these tensions together without glossing over differences, Green Communication and China will inform new agendas for environmental communication in China, the United States, and beyond.
Contents
Contents Acknowledgments Introduction-Phaedra C. Pezzullo Part one. On Care Selling the "Wild" in China: Ancient Values, Consumer Desires, and the Quyeba Advertising Campaign-Xinghua Li From "Charmed" to "Concerned": Analyzing Environmental Orientations of Wildlife Tourists through Chinese and English TripAdvisor Reviews-Janice Hua Xu From Green Peacock to Blue Sky: How ENGOs Foster Care through New Media in Recent China-Jingfang Liu and Jian Lu Part Two. On Crisis Comparing Chinese and American Public Opinion about Climate Change-Binbin Wang and Qinnan (Sharon) Zhou Examining Failed Protests on Wild Public Networks: The Case of Dalian's Anti-PX Protests-Elizabeth Brunner The STEMing of Cinematic China: An Ecocritical Analysis of Resource Politics in Chinese and American Coproductions-Pietari Kääpä Part Three. On Futurity Material Cultural Diplomacies of the Anthropocene: An Analysis of the Belt and Road Initiative between China and Oceania-Junyi Lv and G. Thomas Goodnight Urban Planning as Protest and Public Engagement: Reimagining Mong Kok as an Eco-City-Andrew Gilmore Conclusion-Jingfang Liu Postscript: Environmental Communication between Conflict and Performance-Guobin Yang About the Authors Index
