Full Description
The readings in the anthology Readings in Communication Research Methods are written by communication researchers who share true stories of how they use particular research methods within their own research programs.
The book helps students understand how researchers face the numerous challenges of conducting communication research, and how they produce knowledge that adds to our theoretical understanding of communication. Students get a real sense of the many decisions made by researchers who are attempting to design and conduct research that follows the ideal steps outlined in textbooks.
The book begins with an introductory chapter that links theory to conceptualization and hypothesis development. The three subsequent chapters focus on different research methods including survey research, experimental research, and various forms of analysis. Topics include:
Measurement and Sampling
Internal and External Validity
Physiological Laboratory Methods
Network, Rhetorical, Conversation, and Discourse Analysis
Ethnography
The insight into real-world scenarios is a direct and useful contrast to many textbooks on communication research methods that do a fine job of explaining the process and relative merits of various methods, but fail to give students a clear understanding of how the research is actually performed.
Readings in Communication Research Methods is a supplemental text for courses in Communication Research. Paired with a required textbook, it enhances students' understanding of how research methods can be successfully used in the real world. Written in a jargon-free, accessible style, the book is ideal for undergraduate students.
