ファッション・ビジネス（第４版） The Business of Fashion : Designing, Manufacturing, and Marketing （4TH）

Burns, Leslie Davis/ Mullet, Kathy K./ Bryant, Nancy O.

Fairchild Books（2011/07発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 616 p.／サイズ 8 pp full color
• 言語 ENG
• 商品コード 9781609011109
• DDC分類 338.476870973

基本説明

This authoitative text examines how fashion apparel and accessories are designed, manufactured, marketed and distributed. It focuses on the origanization and operation of the US textiles and fashon industry and the role of these industries within a global context.

Full Description

Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.

Contents

Organization of the U.S. Textile, Apparel, and Home Fashions Industries - From Spinning Machine to Fast Fashion- Business and Legal Framework of Textile, Apparel, and Home Fashions Companies- Structure of the U.S. Textile Industry- Ready-to-Wear: Company OrganizationCreating and Marketing an Apparel Line- Creating a Line: Research- Creating a Line: Design- Design Development and Style Selection- Marketing a Line of Apparel or Home FashionsApparel Production and Distribution- Preproduction Processes- Sourcing Decisions and Production Centers- Production Processes and Quality Assurance- Distribution and RetailingOrganization and Operation of the Accessories and Home Fashions Industries- Accessories- Home Fashions