The Manager's Pocket Guide to Social Media (Manager's Pocket Guides)

個数:

The Manager's Pocket Guide to Social Media (Manager's Pocket Guides)

  • オンデマンド(OD/POD)版です。キャンセルは承れません。
  • 【入荷遅延について】
    世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
    おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。
  • ◆画像の表紙や帯等は実物とは異なる場合があります。
  • ◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
    また、洋書販売価格は、ご注文確定時点での日本円価格となります。
    ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。
  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 192 p.
  • 言語 ENG
  • 商品コード 9781599962580
  • DDC分類 302.231

Full Description

Everyone by now agrees social media is an innovative and powerful business tool that's here to stay. Yet - let's face it - you're still confused about Twitter, Facebook and other online tools and how to actually put them to work in your business. The Manager's Pocket Guide to Social Media offers managers a solid look at the world of social media, spelled out in clear and simple English. If you want to get started with social media and look at ways it can be used to improve internal and external communication, sell products and services and boost your productivity and effectiveness as a manager, this pocket guide is for you.

This quick-read primer covers social networking sites, blogs, file-sharing communities and everything in between to show you how social media enables productive conversations, connects people for creative collaboration and brings different worlds together to solve problems. You won't any find screen shots, how-to's or confusing technical jargon. What you will find are the pros and cons of social media, multiple management applications, important questions, and tips and techniques. Plus, you'll see how some companies have successfully put social media to use and others have failed.

Here's a peek inside the 13 chapters and what you'll learn:



Why you should care about social media
The new rules: Authenticity and transparency
The psychology behind how people interact in group settings
Metric and how to measure ROI
The downside of social media - privacy infringements, wasted time, theft possibilities and more
Where social media is headed

最近チェックした商品