Full Description
Learn how to cost-effectively get new clients... ...without being looked upon as an ambulance chaser! In How to Build Your Law Practice with a Book, legal and publishing experts Kenneth L. Hardison and Adam D. Witty provide a powerhouse of advice for attorneys eager to attract clients and gain a reputation as an authority in their area. They identify 21 key reasons that authoring a book can propel a lawyer to the top, including growth of credibility and recognition, publicity for years to come, and constant generation of new leads. With a book, a lawyer can become a trusted speaker and media source whose range of influence will far outpace the competition. This is an essential guide for attorneys who want to grow their law practice.
Contents
A Book Brings You Credibility and Celebrity Power A Book Gets You Free Publicity A Book Builds Client Loyalty A Book Helps You Stand Out A Book Brings You Quality Referrals A Book Is the Ultimate Practice Builder A Book Attracts Clients and Generates Leads A Book Multiplies Your Message A Book Is A Cost-Effective Marketing Tool A Book Lets You Be Heard Above the Noise A Book Lets You Share Your Message With the World A Book Trains Employees and Builds Their Loyalty A Book Puts You Above Your Competitors A Book Is a Virtual Sales Force A Book Brings You Recognition A Book Is the Ultimate Networking Tool A Book Is the Ultimate Business Card A Book Spreads the Word About Your Brand A Book Builds Your List of Prospects A Book Makes You a Local Celebrity and Speaker A Book Can Make You a Client's Only Logical Choice
