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Full Description
If you are a speaker or business owner waiting to write a book
"someday," your day is hereand not a moment too soon. We're now in
the world of creative commerce, where having a book to your name is as
necessary as having business cards in your wallet. Whether your dream is
having a bestseller, increasing your speaking fees or having that special
gift to wow prospects, this book is your blueprint to success. You'll learn -
The 3 simple things you need to do before you publish your book, or you'll be
kicking yourself later]] How to package your knowledge into a system you'll
use again and again for maximum moneymaking potential. What you must learn
from the bestsellers of Dr. Phil, Jack Canfield, and Timothy Ferriss about
how to set up a book to bring more qualified customers to your business.
Contents
ACKNOWLEDGMENTS
INTRODUCTION
PART I: WHY DO YOU NEED A BOOK?
Chapter 1: Stepping into the Spotlight
Chapter 2: Leading Expert Land
PART II: WHAT TO DO WITH YOUR BOOK
Chapter 3: The Purpose of Your Book
Chapter 4: Your Book as the Ultimate Lead Generation Tool
Chapter 5: Fishing Where the Fish Are
Chapter 6: Buzz and the Luxury of Free Advertising
PART III: HOW TO CRAFT A CROWD-PLEASING BOOK
Chapter 7: Why Read Your Book?
Chapter 8: Speaking to the Reader
Chapter 9: Dividing It All Up
Chapter 10: Exercises: How to Get Your Reader Moving
Chapter 11: Getting the First Draft Done
Chapter 12: What Comes Next: When Your Book Becomes Your Business
The Last Word
BONUS MATERIALS
Bonus Chapter: Traditional Publishing: Of Agents and Book Proposals
Bonus Marketing Plan
The Done For You Writing & Publishing Company Programs
Books for Your Reading List
Bonus Articles
How to REALLY Finish Your Book
Book Marketing: When the Stats Don't Apply to You
The Rise of Self-Publishing
How to Cultivate a Good Habit
Anthologies: Your Shortcut to Getting Published
What Bruce Springsteen Taught Me about Writing
