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Full Description
Create Focused Social Media Campaigns Tailored to Your Business
Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:
Why businesses need to embrace social media marketing
Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms
Learning how to craft your business's social media strategy using today's formats
How to leverage images and video in your social media outreach
Leveraging chat bots, paid social media, and influencer marketing
Building your business social marketing team
Measure your social media outreach progress and improve your performance over time
Contents
Chapter 1: What Is and Isn't Social Media
Chapter 2: The Role of Social Media Within Content Marketing
Chapter 3: Understanding Today's Social Networks
Chapter 4: Understanding Today's Format Types
Chapter 5: How to Craft Your Social Media Strategy
Chapter 6: How to Create Images for Social Media
Chapter 7: How to Leverage Video
Chapter 8: How to Leverage Chat Bots & Automation
Chapter 9: How to Leverage Paid Social Media
Chapter 10: How to Leverage Influencer Marketing
Chapter 11: How to Repurpose and Reuse Social Content
Chapter 12: How to Build Your Marketing Team
Chapter 13: How to Measure Success
Chapter 14: How to Iterate and Improve
Chapter 15: Glossary
