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Full Description
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include:Powerful bidding strategies using remarketing lists for search adsNew ad extension features Automation capabilities using AdWords scriptsBonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords accountReaders are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
Contents
Table of Contents1. Why Google is so important2. Getting off to an excellent start3. Winning the keyword battle4. Writing the ads that get the clicks5. Making Google's system work to your advantage6. Tracking your traffic and sales7. Turning your traffic into money8. Getting traffic from other solid sources9. Google FAQ10. Improving your world
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