Campaign Advertising and American Democracy

Franz, Michael M./ Freedman, Paul B./ Goldstein, Kenneth M.

Temple University Press,U.S.（2007/11発売）

• 製本 Hardcover:ハードカバー版／ページ数 216 p.
• 言語 ENG
• 商品コード 9781592134557
• DDC分類 324.730973

Full Description

Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior.  Contrary to widely held beliefs,  political ads do not turn people off to politics.

Contents

Campaign Advertising and American Democracy
Table of Contents

Chapter  1 --  The Whipping Boy of American Politics - 1
Chapter 2  -- Campaign Ads as Information Supplements - 17
Chapter 3  -- Measuring Exposure to Campaign Ads - 42
Chapter 4 -- Tracking the Volume and Content of Political Advertising - 59
Chapter 5 -- What, When, and Where: Making Sense of Campaign Advertising - 77
Chapter 6 -- What Did They Know and When Did They Know It? - 98
Chapter 7 -- Campaign Advertising and Voter Attitudes toward the Political Process - 123
Chapter 8 -- Campaign Advertising and Citizen Participation - 144
Chapter 9 -- Advertising Tone and Political Engagement - 159
Chapter 10 -- Campaign Advertising and American Democracy - 180
Appendix A -- Assessing the Validity of the CMAG Tracking Data - 194
Appendix B -- Assessing the Reliability of the Storyboard Coding - 196
Appendix C -- Data Set and Variables - 203
References -- 270