『キーストーン戦略』（原書） The Keystone Advantage : What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability

Iansiti, Marco/ Levien, Roy

Harvard Business Review Press（2004/08発売）

• 製本 Hardcover:ハードカバー版／ページ数 272 p.
• 言語 ENG
• 商品コード 9781591393078
• DDC分類 658.4

基本説明

邦訳：2007年・翔泳社
The Japanese edition was featured in Nikkei Business (Issue: November 12, 2007). In biological ecosystems, "keystone" species maintain the healthy functioning of the entire system because their own survival depends on it. This book argues that business ecosystems work in much the same way - one company's success depends on the success of its partners.

Full Description

Today, many companies operate within a complex network of firms that all depend on each other for success. In this book, authors Marco Iansiti and Roy Levien use the powerful example of biological ecosystems to show how companies can leverage these emerging business networks for long-term success. The book's title, "The Keystone Advantage", is taken directly from biology - it refers to "keystone species", which proactively maintain the healthy functioning of their entire ecosystem for a simple reason: their own survival depends on it. In the same way, say the authors, companies can protect and ensure their own success by deliberately fostering the combined health of the network they operate in.