Full Description
Without new ways to think and manage itself strategically, academic healthcare faces terminal deterioration. Heightened competition and changing dynamics have brought turbulence to teaching hospitals, and the main impact has been financial. Langabeer and Napiewocki give health care executives the tools and concepts of strategic management they need and ways to strengthen analytic skills, all based on up-to-date empirical research, cast in language they can grasp and relate to, and specially tailored to help teaching hospital administrators cope successfully with today's marketplace challenges. Board members, trustees, and others with decision- and policy-making responsibilities will also find the book essential, as well as their teaching colleagues and students on their way up in the hospital industry.
The authors maintain that if nonprofit teaching hospitals are to compete successfully with private for-profit hospital chains, not only must they learn the terrain of the playing fields, they must also learn how the game itself is played. Langabeer and Napiewocki offer that knowledge, and in doing so have written the first book of its kind to address comprehensively the entire realm of strategic management aimed clearly at teaching hospitals and major academic medical centers. With findings from primary empirical research into a large sample of teaching hospitals and focusing on the statistical relationships to economic performance, they provide crucial insights into why certain hospitals are more effective than others. Their book will also help healthcare executives relate strategy research on industrial organizations to their own teaching hospital environments. In doing so, their book fills a void in the literature on business strategy that for too long has caused consternation among healthcare administrators and aspirants alike.
Contents
Introduction
The Need for Strategy
A Primer on Teaching Hospitals
Empirical Research Methodology
Competition and Turbulence
Competition
Structural Dynamics and Economics
Competitive Business Strategy
Strategy
Financial and Pricing Strategies
Growth Strategies
Strategy Analysis and Formulation
Strategic Planning
Competitive Intelligence
Implementation and Conclusions
Strategy Implementation and Evaluation
Conclusions
Appendices and Resources
Appendix A: The Planning Toolkit
Appendix B: Sources for Healthcare Competitive Intelligence
Appendix C: COTH Listing of Major Teaching Hospitals
Appendix D: Malcolm Baldrige Healthcare Quality Program
Glossary of Terms
Bibliography
