基本説明
Covers the different types of writing required in the industry.
Full Description
Writing for the Fashion Business introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogues, direct mail, trade and consumer magazines, and the Internet.Features:-- Profiles of fashion industry professionals who use writing in their jobs-- Case studies illustrating effective and ineffective writing-- Exercises to help students master techniques-- Additional work for preparing a writing portfolio-- Instructor's Guide
Contents
Contents - Instruction - The Business of Effective Communication - Writing in the Fashion Environment - Information and Application - Writing Techniques and Format for Stages in the Fashion Cycle - Publicity and Public Relations - Writing for the Fashion Trade and Consumer Magazines - Writing for Advertising, Mail Order, and Catalogs - Writing for Radio - Writing for Television - Web Writer: The Internet - Off the Page: Tips for Writing and Delivering Oral Presentations
