Full Description
"An entertaining, informative and thoughtful mass media text that keeps students engaged."-Charles W. Little Jr., Santa Ana CollegeTransform your students into smart, savvy media consumers.A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.
Contents
PREFACEACKNOWLEDGEMENTSABOUT THE AUTHOR1. Living in a Media World: An Introduction to Mass CommunicationLevels of CommunicationElements of Mass CommunicationEvolution of the Media WorldUnderstanding the Media WorldChapter ReviewKey TermsReview Questions2. Mass Communication Effects: How Society and Media InteractHistory of Media Effects ResearchEffects of the Media in Our LivesTheories of Media and SocietyChapter ReviewKey TermsReview Questions3. The Media Business: Consolidation, Globalization, and the Long TailThe Development of the Media Business in the United StatesBig Media: The Legacy ConglomeratesBig Media: The New PlayersMedia Economics and the Long TailChapter ReviewKey TermsReview QuestionsPART II. PRINT MEDIA4. Books: The Birth of the Mass MediaThe Development of the Book and Mass CommunicationBuying and Selling BooksBooks and CultureBooks and CensorshipChapter ReviewKey TermsReview Questions5. Magazines: The Power of Words and ImagesThe Development of a National CulturaThe Magazine BusinessMagazines and Modern SocietyThe Future of MagazinesChapter ReviewKey TermsReview Questions6. Newspapers and the News: Reflection of a Democratic SocietyInventing the Modern PressThe News BusinessNews, Politics, and SocietyThe Future of NewsChapter ReviewKey TermsReview QuestionsPART III. ELECTRONIC MEDIA7. Audio: Music and Talk across MediaHistory of Sound Recording and TransmissionMusic, Youth Culture, and SocietyThe Future of SoundChapter ReviewKey TermsReview Questions8. Movies: Mass Producing EntertainmentThe Development of MoviesThe Movie BusinessMovies and SocietyThe Future of MoviesChapter ReviewKey TermsReview Questions9. Television: Broadcast and BeyondTelevision: Broadcast and Cable/SatelliteFrom Broadcasting to Narrowcasting: The Changing Businesss of TelevisionTelevision and SocietyMoving Beyond BroadcastingChapter ReviewKey TermsReview Questions10. Online Media: The Internet, Social Media, and Video GamesThe Development of the InternetWhat Are Online/Mobile Media?Social Media: Sharing Our Lives OnlineVideo Games as Mass CommunicationThe Internet and SocietyChapter ReviewKey TermsReview QuestionsPART IV. STRATEGIC COMMUNICATION11. Advertising: Selling a MessageThe Development of the Advertising IndustryThe Advertising BusinessThe Future of AdvertisingChapter ReviewKey TermsReview Questions12. Public Relations: Interactions, Relationships, and the NewsFrom Press Agentry to ProfessionalismThe Business of Public RelationsPublic Relations and SocietyChapter ReviewKey TermsReview Questions13. Media Law: Free Speech and FairnessThe Development of a Free PressProtection of IndividualsControlling the PressRegulation of the Media IndustryChapter ReviewKey TermsReview Questions14. Media Ethics: Truthfulness, Fairness, and Standards of DecencyEthical Principles and Decision MakingEthics and NewsEthics and Persuasive CommunicationChapter ReviewKey TermsReview QuestionsChapter 15. Global Media: Communication Around the World Media Ideals Around the World Going Global: Media Standards Around The WorldChapter ReviewKey TermsReview Questions
