Full Description
Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg's Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.
Contents
Chapter 1. Introduction to Social MediaCreative Exercise AssignmentsSelf-Awareness ExerciseChapter 2. Ethical and Legal Fundamentals of Social MediaSocial Media Code of Ethics AssignmentSocial Media Policy AssignmentChapter 3. Personal and Professional BrandingManaging Online Reputation AssignmentPersonal Branding and Networking FrameworkSocial Media Coaching and Thought Leadership ReportSocial Media Certifications Audit ReportKey Areas of Social Media TreeChapter 4. Industry Qualifications and RolesIndustry Position AnalysisNetworking and Outreach AssignmentChapter 5. Research in Social Media: Monitoring, Listening, and AnalysisSocial Media Internal and External Audit AssignmentBrand Social Media Template Analysis AssignmentSocial Media Platform Assessment AssignmentSocial Media Listening AssignmentSocial Media "Riff-Off" CompetitionChapter 6. Strategic Planning for Social MediaCrisis Communication Plan AssignmentSWOT Analysis AssignmentStrategic BriefSocial Media Event Planning Content Game Plan AssignmentChapter 7. Strategic Writing for Social MediaCreating a Style and Writing Guide AssignmentBlogging AssignmentCommunity Copywriting AssignmentInfographics AssignmentE-Book AssignmentOrganic Versus Third-Party Tool ExerciseChapter 8. Audience Segmentation and AnalysisIdentifying Audience Segmentation AssignmentAudience Analysis Worksheet AssignmentAudience Segmentation Audit AssignmentInfluencer AssignmentChapter 9. Creating, Managing, and Curating ContentContent Idea Proposal AssignmentContent Creation Assignment: ImagesSocial Media Content Marketing and Analytics Certification ReportVisual Storyboard AssignmentSocial Media Workshop AssignmentContent Creation and Curation Audit ExerciseChapter 10. Measurement, Evaluation, Budget, and CalendarPaid Media Assignment: Facebook and InstagramSocial Media Budget AssignmentContent Creation Assignment: EvaluationChapter 11. How Social Media Is Applied: Exploring Different Specializations, Part ISocial Media and Sports AssignmentSocial Media and Crisis Communication Message Mapping AssignmentSocial Media and Journalism Assignments and ExercisesChapter 12. How Social Media Is Applied: Exploring Different Specializations, Part IISocial Media and Nonprofit Assignments And ExercisesSocial Care AssignmentSocial Media Around the World AssignmentChapter 13. What Does the Social Media World Have That Is New?Future Trends Pitch AssignmentSocial Media Checklist for Continued EducationCreative Innovation of Social Media Education: How to Continue Being a Lifelong LearnerSelf-Reflection and Actualization Exercise
