Full Description
As a result of the convergence within the media environment, people are using media and technology in very different ways as compared to just a few years ago. Consider the experience of growing up today in a wireless broadband household, with easy access to cell phones and laptops, as compared with just a few years ago, when people used the Internet via a phone modem. Go even further back and remember how people viewed only the 500-channels available on the cable television lineup. So much has changed in the past 15 years.
To thrive in a media-saturated society, people need to ask critical questions about what we watch, see, listen to, read and use. Covering topics from news and information to the internet to media consumption and addiction, this key textbook provides the tools to both empower and protect students as they navigate our increasingly complex media environment.
Contents
Part I: Understanding Media
Chapter 1. What Is Media Literacy?
Chapter 2. Why Are Media Important?
Chapter 3. How Do Search Engines Work?
Chapter 4. How Do People Get the News?
Chapter 5. What Is the Difference between Advertising, Public Relations, and Propaganda?
Chapter 6. Why Are We Attracted to Characters and Stories?
Part II: Judgments about Taste, Quality, and Trust
Chapter 7. Why Do People Prefer Different Kinds of Music, Movies, and TV Shows?
Chapter 8. Who Decides What Makes Media "Good"?
Chapter 9. How Do People Decide Who and What to Trust?
Part III: Media Economics
Chapter 10. How Do Media Companies Make Money?
Chapter 11. Are Social Media Free?
Part IV: Understanding Media
Chapter 12. Why Do People Worry about Stereotypes?
Chapter 13. Is My Brother Addicted to Media?
Chapter 14. How Do People Become Media Literate?
Glossary
References
Index
