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Full Description
Mission Matters sheds a fresh light on how to envision relevant and impactful museums. Anderson takes the understanding of mission relevance to a new level. The premise of the book reflects external contemporary realities and the need for museums to better position themselves as leaders and change agents in the greater landscape and diversity of people..
Anderson illustrates her points with numerous examples from the US and around the world. Features include essays by David Fleming from the UK who tackles the importance of mission and social issues, and Charmaine Jefferson who frames the complexities of cultural competence in the 21st century. Twenty museum leaders each share their institution's story of transformative change informed by reframing their mission. Anderson's methodology for the book, the Mission Alignment Framework, helps reference the thinking about missions and the subsequent changes within museums as they redirect their work. Eighty US and international mission statements reveal the range of museums disciplines and demographics from urban and rural , and styles of mission all illustrating relevance to their unique settings, institutional capacity, resources, and purpose. Complementing these examples are guidelines about how to rethink mission, a questioning strategy based on the Mission Alignment Framework, and, a range of useful tools from museums and leading thinkers in the field.
Mission Matters is useful to a wide range of readers and users from trustees to directors to staff from a wide range of museums regardless of size and stage of development and maturity. The book is an easily accessible reference for strategic planning, conversations about relevance and missions, and museums considering the reinvention of their museum for greater impact.
Contents
Chapter 1: Mission Matters
Chapter 2: Relevance in the 21st Century Museum
Introduction by Gail Anderson
Missions and the 21st Century Museum -- A Perspective by David Fleming, Ph.D.
Mission Relevance and Cultural Competency: Inescapable Partners for the Future by Charmaine Jefferson
Chapter 3: Qualities of a Mission Statement
Chapter 4: Mission Alignment Framework
Chapter 5: Twenty Perspectives from Museum Leaders
Introduction by Gail Anderson
Abbe Museum by Cinnamon Catlin-Legutko
Anchorage Museum by Julie Decker
Burke Museum of Natural History and Culture by Julie Stein, Ph.D.
The Contemporary Jewish Museum by Lori Starr
The Arquives by Raegan Swanson
Eastern State Penitentiary Historic Site by Sean Kelley
Ka'ala Farm by Kay Fukuda with Eric Enos
Minneapolis Institute of Art by Kaywin Feldman with Karleen Gardner
National Civil Rights Museum by Terri Lee Freeman
National Underground Railroad Freedom Center by Jamie Glavic with Dion Brown
North Carolina Museum of Natural Sciences by Emlyn Koster, Ph.D.
Nevada Art Museum by David B. Walker
Oakland Museum of California by Lori Fogarty
Phipps Conservatory and Botanical Gardens by Richard V. Piacentini
President Lincoln's Cottage by Erin Carlon Mast
San Diego Museum of Man by Micah Parzen, Ph.D., J.D.
Santa Cruz Museum of Art and History by Nina Simon
Tamástslikt Cultural Institute by Roberta Conner
The Wild Center by Stephanie Ratcliffe
Chapter 6: US and International Mission Statements
Introduction by Gail Anderson
U.S. Mission Statements
International Mission Statements
Chapter 7: Development of a Mission Statement
Chapter 8: Mission Matters Toolkit
Introduction by Gail Anderson
Mission Matrices
Institutional Frameworks
Theories of Transformational Change
Chapter 9: Final Thoughts
