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Full Description
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
The textbook includes:
The marketing philosophy on industrial markets
The characteristics of industrial markets
The marketing mix and the product life cycle
The issues surrounding distribution and operations including value creation, business relationships and networks
Case studies and mini case studies (vignettes)
This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.
Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece.
Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria's Gordon Institute of Business Science, South Africa.
George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece.
Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden.
Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.
Contents
Chapter 1: Applying Marketing Philosophies to Industrial Markets
Chapter 2: Differentiation Characteristics of Industrial Markets
Chapter 3: Supply Chain Networks for Manufacturing Products
Chapter 4: Organizational Buying Process, Buying Relations, and Buying Behavior in Industrial Marketing
Chapter 5: The Marketing Mix: Distributing Industrial Products
Chapter 6: Supply Chain Transportation of Manufactured Products
Chapter 7: The Marketing Mix: Promotion and Marketing Communication Channels for Industrial Products
Chapter 8: The Marketing Mix: Industrial Pricing
Chapter 9: The Marketing Mix: The Industrial Product
Chapter 10: Warehousing in the Industrial Market
Chapter 11: Industrial Services
Chapter 12: Modern Trends and Developments in Industrial Marketing
Chapter 13: Industrial Marketing in a High-Tech Context
