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Full Description
Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector.
Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides and case studies to give students a window into the real life of a practitioner.
Brand new to the third edition:
- An in-depth examination of the implications of Covid-19 for international events, including sponsorship arrangements, risk management and future job prospects for events management graduates
- Two brand new chapters covering developments in digital marketing and accessible events management
- Case studies featuring India, Australia, Peru, Europe, UK and USA and covering events such as music festivals, Holi, Mardi Gras as well as mega events such as the Olympics
- Updated theory about the critical global issues affecting events and the main drivers of change in the industry
- A companion website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning.
Suitable for courses in Events Management and International Events Management.
Contents
Part 1: Introducing an International Approach to Events Management
Chapter 1: Understanding International Events - Rosa Codina, Nicole Ferdinand and Stephen J. Shaw
Chapter 2: The International Events Environment - Nicole Ferdinand, Simone Wesner, Michael Chidzey and Giulia Rossetti
Part 2: International Events Management in Practice
Chapter 3: Managing Event Projects - Nigel L. Williams, PMP
Chapter 4: Building an Events Team - Bruce Johnson
Chapter 5: Marketing Events: An Ecosystem Perspective - John R.T. Bustard and Paul J. Kitchin
Chapter 6: Financing Events - Paul J. Kitchin and Rob Wilson
Chapter 7: Event Sponsorship - Paul. J. Kitchin and John R.T. Bustard
Chapter 8: Risk Management for Events - Brent W. Ritchie and Sacha Reid
Chapter 9: Event Evaluation - Jo-anne Tull
Part 3: Contemporary Issues in International Events Management
Chapter 10: The Sustainability Agenda and Events - Elena Cavagnaro, Albert Postma, Marisa P. de Brito and Amber Herrewijn
Chapter 11: A Strategic Approach to International Event Tourism - Adrian Devine and Frances Devine
Chapter 12: Accessible and Inclusive Event Management - Simon Darcy, Paul J. Kitchin and Nicole Ferdinand
Chapter 13: The Future of International Events - Nicole Ferdinand, Albert Postma and Liza Boucher
