- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Grounded in real-world business research and with tailored examples throughout, this comprehensive guide shows the reader how to visualise and apply IBM SPSS and Microsoft Excel software across their work, helping the reader apply statistical methods to business management contexts and principles. The book includes:Authentic case studies of real research Step-by-step solutions Questions to check your understanding A range of digital resources to enhance learning, such as an online workbook, additional datasets and solutions, and additional questions and exercises. These highly experienced authors have woven SPSS and Excel into each chapter with plenty of visual flags and pictorial directions to show the reader everything they need to know.
Contents
Visualising and presenting dataData descriptors: How do we summarise data?Probability distributionsSampling distributionsPoint and interval estimatesAn introduction to parametric hypothesis testingChi-square and non-parametric hypothesis testingLinear correlation and regression analysisIntroduction to time series data, long-term forecasts and seasonalityShort and medium-term forecasts
