Full Description
Contemplating studying media? This handy text will tell you everything you need to know! Beginning with the definition and history of media studies, this book delves into exciting subjects like the political economy of mass media, digitalization, AI, filter bubbles, misinformation and much more. Reading this text, you will encounter:
- Real case studies, from a day in the life of a journalist, to global media conglomerates
- An exploration of key themes like race and gender in the 'critical issues' section
- Accessible content, with 'key material' boxes, a glossary and further reading
- A lively style that won't leave you bored
A must-have for undergraduate media students, this book enables a broad, confident understanding of key issues and kick starts success in your studies
Contents
Chapter 1: Introduction: What Are Media Studies?
Chapter 2: Political Economy of the Mass Media
Chapter 3: Political Economy of Digital Media: Datafication and Platformisation
Chapter 4: Media Law and Media Regulation
Chapter 5: Global and Local Media
Chapter 6: Media Production
Chapter 7: Texts in the Digital Age
Chapter 8: Visual Cultures and Meaning
Chapter 9: Discourse and Discourse Analysis
Chapter 10: Genre and Narrative
Chapter 11: Mass Media Audiences and Digital Media Users
Chapter 12: The Audience Commodity - Creating Publics and Selling Them
Chapter 13: Filter Bubbles and Misinformation
Chapter 14: AI and Automation
Chapter 15: Climate Change and the Media
Chapter 16: Intersectionality and Digital Media
Chapter 17: Decolonialising Media Studies
