Full Description
Football is the world's most popular sport and truly a global phenomenon. As a result, it attracts huge sums of money from its advertisers, sponsors and broadcasters, including FIFA, the sport's international governing body. So, given its decidedly chequered history, the question of what FIFA is for is crucial to the game's future.
Examining the organisation's successes such as the explosion of interest in the women's game, alongside its failures and continuing crises over corruption and ethics, Alan Tomlinson asks: what will it take for FIFA to truly live up to its own mission of integrity, fair play and accessibility?
Contents
1 Introduction: FIFA - What's at Stake?
2 FIFA and the Making of the Modern Game
3 FIFA and its Members
4 FIFA and its Commercial Partners
5 'Good-looking Governance': Investigating Corruption
6 FIFA and the Americas
7 FIFA in Africa and Asia: Challenges and Constraints
8. FIFA and the Women's Game
9. A Law unto Itself?
10. Conclusion
