Full Description
The Disney Princesses are a billion-dollar industry, known and loved by children across the globe.
Robyn Muir provides an exploratory and holistic examination of this worldwide commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. Muir highlights the messages and images of femininity found within the Disney Princess canon and provides a rigorous and innovative methodology for analysing gender in media.
Including an in-depth examination of each princess film from the last 83 years, the book provides a lens through which to view and understand how Disney Princesses have contributed to the depiction of femininity within popular culture.
Contents
Introduction: Once Upon a Time
Part 1: The Films
Introducing the Film Analysis Framework
1. 'Passive Dreamers': The Beginning of the Disney Princess Phenomenon
2. 'Lost Dreamers': A Narrative Shift in the Princess Phenomenon
3. 'Active Leaders': Transgressive Princesses
4. 'Sacrificing Dreamers': A Regression in the Disney Princess Phenomenon
5. 'Innovative Leaders': A Progressive Era of Princesses
Part 2: The Consumer Experiences
6. Playing Dress Up: Disney Princess Merchandising and Marketing
7. Playing in the Parks: Meeting 'Real Life' Princesses
Conclusion: Happily Ever After?
