『WOKE CAPITALISM：「意識高い系」資本主義が民主主義を滅ぼす』（原書） Woke Capitalism : How Corporate Morality is Sabotaging Democracy

Rhodes, Carl

Bristol University Press（2022/11発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 240 p.
• 言語 ENG
• 商品コード 9781529211672
• DDC分類 322.3

Full Description

SHORTLISTED FOR THE BUSINESS BOOK AWARDS 2022

Does 'woke capitalism' improve capitalism's image or does it threaten the future of democracy?

From Nike's support for Colin Kaepernick, to Gillette's engagement with the toxic masculinity debate, the 21st century has seen a sharp increase in corporations taking over public morality, a phenomenon which has come to be known as 'woke capitalism'.

Carl Rhodes takes us on a lively and fascinating history of woke capitalism - from 1950s corporate social responsibility, through 1980s neoliberalism, tracing it alongside the adoption and mutation of the term 'woke' from Black American culture - and brings us right up to current-day debates.

By examining the political causes that woke capitalism has co-opted, and the social causes that it has not, he argues that this surreptitious extension of capitalism has serious implications for us all.

Contents

The Problem With Woke Capitalism

Corporate Populists

The Woke Reversal

Capitalism Goes Woke

Shareholder Primacy

A Wolf in Woke Clothing

All That Glitters is Not Green

The CEO Activist

The Race to Wokeness

Racial Capitalism/Woke Capitalism

The Best a Woke Corporation Can Be

The Right Hand Gives

Getting Woke to Woke Capitalism