Full Description
This is your definitive guide to designing your social survey. It includes all the knowledge and skills you need to plan your survey with confidence and ease. Every step of survey design from developing your questions, to administering your survey and preparing your data for analysis, is explained in easy to follow language.
It features:
Case studies demonstrating how effective surveys are conducted in real life
Clear advice on how to design an ethical social survey
Practical exercises to help you construct your survey
Suggestions for further reading taken from cutting edge, multidisciplinary sources
The book also comes with a host of useful online resources, including templates and reflective questions, to help strengthen your understanding and apply your new found knowledge.
Contents
Chapter 1 Surveys: data, uses, and contexts
Chapter 2 Types of Surveys: Components and Limitations
Chapter 3 Survey design and the research process
Chapter 4 Concepts: what's the big idea?
Chapter 5 Dimensions, sub-dimensions, and indicators
Chapter 6 Constructing survey questions
Chapter 7 Conceptual models: mapping concepts and preparing for analysis
Chapter 8 Survey administration
Chapter 9 Survey design and data analysis: from questions to data and from plan to action
Chapter 10 Pulling it all together: a survey design and survey research example
