Full Description
Communication is an important aspect of all industries, but has an extreme importance to the agricultural industry. The average consumer is further removed from production agriculture than ever. Therefore, the industry needs professionals in all facets of the production process who are able to communicate the importance of the industry. Furthermore, educating consumers on the purposes of practices and the validity of the science and technology behind the practices is crucial.
On a more personal side, if someone lacks communication skills, it will be difficult for them to secure a job, perform well in the job if they get it, and advance in the industry. Professional Communication for Today's Agriculturists is designed to help students communicate effectively in order to land a job, be successful in that job, and advance the entire agricultural industry as an effective advocate.
Contents
About the Authors
Acknowledgements
Chapter 1: Introduction
Chapter 2: Communicating Science
Chapter 3: Launching Your Career
Chapter 4: Grammar, Usage, and Punctuation
Chapter 5: Research and APA Style
Chapter 6: Communicating at Work
Chapter 7: Visual Communication
Chapter 8: Advocacy and New Media
Chapter 9: Communicating to Convince
Chapter 10: Interpersonal Communication
Appendix
Glossary
Index
