J.B.トンプソン著/ブックウォーズ:出版界のデジタル革命<br>Book Wars : The Digital Revolution in Publishing

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Book Wars : The Digital Revolution in Publishing

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  • 製本 Hardcover:ハードカバー版/ページ数 511 p.
  • 言語 ENG
  • 商品コード 9781509546787
  • DDC分類 302

Full Description

This book tells the story of the turbulent decades when the book publishing industry collided with the great technological revolution of our time. From the surge of ebooks to the self-publishing explosion and the growing popularity of audiobooks, Book Wars provides a comprehensive and fine-grained account of technological disruption in one of our most important and successful creative industries.Like other sectors, publishing has been thrown into disarray by the digital revolution. The foundation on which this industry had been based for 500 years - the packaging and sale of words and images in the form of printed books - was called into question by a technological revolution that enabled symbolic content to be stored, manipulated and transmitted quickly and cheaply. Publishers and retailers found themselves facing a proliferation of new players who were offering new products and services and challenging some of their most deeply held principles and beliefs. The old industry was suddenly thrust into the limelight as bitter conflicts erupted between publishers and new entrants, including powerful new tech giants who saw the world in very different ways. The book wars had begun.While ebooks were at the heart of many of these conflicts, Thompson argues that the most fundamental consequences lie elsewhere. The print-on-paper book has proven to be a remarkably resilient cultural form, but the digital revolution has transformed the industry in other ways, spawning new players which now wield unprecedented power and giving rise to an array of new publishing forms. Most important of all, it has transformed the broader information and communication environment, creating new challenges and new opportunities for publishers as they seek to redefine their role in the digital age.This unrivalled account of the book publishing industry as it faces its greatest challenge since Gutenberg will be essential reading for anyone interested in books and their future.

Table of Contents

Preface                                            vi
Introduction 1 (19)
1 The Faltering Rise of the Ebook 20 (48)
2 Re-inventing the Book 68 (35)
3 The Backlist Wars 103(19)
4 Google Trouble 122(19)
5 Amazon's Ascent 141(31)
6 Struggles for Visibility 172(44)
7 The Self-publishing Explosion 216(67)
8 Crowdfunding Books 283(36)
9 Bookflix 319(30)
10 The New Orality 349(44)
11 Storytelling in Social Media 393(21)
12 Old Media, New Media 414(60)
Conclusion: Worlds in Flux 474(11)
Appendix 1 Sales Data from a Large US Trade 485(3)
Appendix 2 Note on Research Methods 488(10)
Index 498