Full Description
Mass Communicationcomprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Contents
PrefaceAcknowledgmentsAbout the AuthorPART IMEDIAChapter 1. Living in a Media World Levels of Communication Elements of Mass Communication Evolution of the Media World Understanding the Media World Chapter Summary Key Terms Review QuestionsChapter 2. Mass Communication Effects: How Society and Media Interact History of Media Effects Research Effects of the Media in Our Lives Theories of Media and Society Chapter Summary Key Terms Review QuestionsChapter 3. The Media Business: Consolidation, Globalization, and the Long Tail The Development of the Media Business in the United States Big Media: The Legacy Conglomerates Big Media: The New Players Media Economics and the Long Tail Who Controls the Media? Chapter Summary Key Terms Review QuestionsPART II: PRINT MEDIAChapter 4. Books: The Birth of the Mass Media The Development of the Book and Mass Communication Buying and Selling Books Books and Culture The Future of Books Chapter Summary Key Terms Review QuestionsChapter 5. Magazines: The Power of Words and Images The Development of a National Culture The Magazine Business Magazines and Modern Society The Future of Magazines Chapter Summary Key Terms Review QuestionsChapter 6. Newspapers and the News: Reflection of a Democratic Society Inventing the Modern Press The News Business News, Politics, and Society The Future of News Chapter Summary Key Terms Review QuestionsPART III: ELECTRONIC MEDIAChapter 7. Audio: Music and Talk Across Media History of Sound Recording and Transmission Music, Youth Culture, and Society From Singles to Digital Downloads: Making Money in the Recording Industry The Future of Sound Chapter Summary Key Terms Review QuestionsChapter 8. Movies: Mass Producing Entertainment The Development of Movies The Movie Business Movies and Society The Future of Movies Chapter Summary Key Terms Review QuestionsChapter 9. Television: Broadcast and Beyond Television: Broadcast and Cable/Satellite From Broadcasting to Narrowcasting: The Changing Business of Television Television and Society The Future of Television Chapter Summary Key Terms Review QuestionsChapter 10. Online Media: The Internet, Social Media, and Video Games The Development of the Internet What Are Online/Mobile Media? Social Media: Sharing Our Lives Online Video Games as Mass Communication The Internet and Society Chapter Summary Key Terms Review QuestionsPART IV: STRATEGIC COMMUNICATIONChapter 11. Advertising: Selling a Message The Development of the Advertising Industry The Advertising Business Advertising in Contemporary Culture The Future of Advertising Chapter Summary Key Terms Review QuestionsChapter 12. Public Relations: Interactions, Relationships, and the News From Press Agentry to Professionalism The Business of Public Relations Public Relations and Society Chapter Summary Key Terms Review QuestionsPART V: Fairness The Development of a Free Press Protection of Individuals Controlling the Press Regulation of the Media Industry Chapter Summary Key Terms Review QuestionsChapter 14. Media Ethics: Truthfulness, Fairness, and Standards of Decency Ethical Principles and Decision Making Ethics and News Ethics and Persuasive Communication Attacks on Women Through Online Media Chapter Summary Key Terms Review QuestionsChapter 15. Global Media: Communication Around the World Media Ideals Around the World Going Global: Media Standards Around the World Chapter Summary Key Terms Review QuestionsNotesGlossaryIndex
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