- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Energizing and bold, this major revision of Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, invites students to embrace a big picture view of the retail design industry. They will study global events and innovations with current multimedia resources in neuroscience and business, hand-picked by author Judy Bell. Her pioneering work with color palettes and her look-compare-innovate process will pave the way to sales-driving strategies. Students will be equipped to face the future with real world wisdom from industry leaders, and will be encouraged to create their own signature style.
New to This Edition
-The book opens with wisdom from philosophers like Aristotle and psychologists like Eric Fromm along with four Creative Wizards, active in the retail design industry today, offering guidance and inspiration.
-Two new features: Neuroscience Pop-Ups! explore the science behind visual merchandising and Designers' Pet Peeves examine common pitfalls in display designs.
-Twelve new or revised international Design Gallery showcases, Shoptalk features, and Case Studies, with award-winning design firms and top retailers.
-Introduction to today's elements of the metaverse employed in visual merchandising through artificial intelligence, augmented reality, and robotics.
-A system of Signage Hierarchy is introduced to provide a framework for strategically positioning signs in the retail store environment.
-Over sixty new photographs present innovative concepts from around the globe.
Silent Selling STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions
Instructor Resources
-Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom
-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
Contents
Preface
Acknowledgments
Part One: PREPARATION FOR VISUAL CREATIVITY
1. Creative Thinking: Getting "Outside the Box"
2. What is Visual Merchandising?
3. Core Design Strategies
Part Two: PRACTICES AND STRATEGIES FOR THE SELLING FLOOR
4. Layout and Fixtures for Fashion Apparel
5. Fashion Apparel Wall Setups
6. Fashion Apparel and Accessory Coordination
7. Home Fashion Presentation
Part Three: COMMUNICATING RETAIL ATMOSPHERICS
8. Signing
9. Lighting
Part Four: VISUAL PRACTICES FOR NONTRADITIONAL VENUES
10. Grocery and Food Service Stores
11. Non traditional Retailing
Part Five: TOOLS AND TECHNIQUES FOR MERCHANDISE DISPLAY
12. The Magic of the Display Window
13. Mannequins and Mannequin Alternatives
14. Building a Visual Merchandising Department
Part Six: CAREER STRATEGIES
15. Visual Merchandising Careers
Glossary
Directory of Visual Merchandising Professionals
References and Resources
Index
