Full Description
Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.
Contents
Part 1:
Chapter 1: Introduction
Chapter 2: Evolution of Consumption
Chapter 3: Utilitarian and Hedonic Consumption
Part 2:
Chapter 4: Symbolic Consumption
Chapter 5: Ritual Consumption
Chapter 6: Sensory Consumption
Chapter 7: Consumer Efficiency
Part 3:
Chapter 8: Entertainment Retailing
Chapter 9: Thematic Retailing
Chapter 10: Lifestyle Retailing
Chapter 11: Value Retailing
Chapter 12: Branding
Chapter 13: Brand Extension
Chapter 14: Strategic Alliance
Chapter 15: Global Experiential Retailing
