Full Description
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Contents
Section One - An Overview of Mass Communications
1: Mass Communications and Contemporary Culture
2: Media Literacy
3: Advertising
Section Two - Traditional Media
4: Print Media
5: Movies and Video
6: Music and Radio
7: Television
Section Three - Emerging Media
8: The Internet
9: Social Media and Interactive Media
Section Four - Changes, Trends, and the Future
10: Convergence and Disaggregation
11: The Legal Environment
12: Globalization
Notes
Glossary
Index
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