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Full Description
Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job.
New to this Edition:
- Contains six new case studies and extensively revised and updated images
- New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio
-Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising
Visual Merchandising and Display STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions
-Watch videos that bring chapter concepts to life
Instructor Resources
-Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom
-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
Contents
Table of Contents
Preface
Part I: Getting Started—Visual Merchandising and Display Basics
1. Why Do We Display?
2. Color and Texture
3. Line and Composition
4. Light and Lighting
5. The Design Process
Part II: Display Locations and Design Methods
6. The Exterior of the Store
7. Display Window Construction
8. Store Interiors
9. Types of Display and Display Settings
10. Techniques Commonly Used in Visual Merchandising
11. Seasonal Displays and Familiar Symbols
Part III: What to Use for Successful Displays
12. Mannequins and Alternatives
13. Dressing the Three-Dimensional Form
14. Fixtures
15. Visual Merchandising and Dressing Fixtures
16. Modular Fixtures and Systems in Store Planning
17. Furniture as Merchandisers and Props
18. Materials and Graphics Used in Visual Merchandising and Store Design
Part IV: Related Areas of Visual Merchandising
19. Fashion Accessory Display
20. Home Fashions, Hard Goods, and Food Displays
21. Point-of-Purchase Display
22. Exhibit and Trade Show Design
Part V: Visual Merchandising and Planning
23. Visual Merchandise Planning
24. Store Planning and Design
25. Community and Experiential Stores
Part VI: Industry Resources
26. Trade Organizations and Sources
27. Career Opportunities in Visual Merchandising
Glossary
Index
