Data Analytics for Marketing and Crm (Data Analytics Applications)

Cheng, Jie (EDT)

Auerbach Pub（2021/01発売）

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製本 Hardcover:ハードカバー版／ページ数 232 p.
言語 ENG
商品コード 9781498764247
DDC分類 658

Full Description

This book will highlight fifteen successful case studies of data analytics in Marketing and CRM applications. These case studies cover a broad array of consumer product and service industries. The book discusses many important business applications today, such as high-dimensional data integration for holistic consumer insight, cross-channel marketing, On-line to Off-line and Off-line to On-line data intelligence transfer, customer lifetime value, advanced predictive analytics, real-time application of consumer insight, data marketplace, and platform technology for scalable big data analytic solutions.

Big Data Analytic Solution Architecture for Customer Experience and Lifetime Value. Multi-Dimensional Data for Holistic and Dynamic Consumer Portrait. Multi-Level Advanced Analytics for Measurement, Insight, and Predictions. Multi-Channel Communications for Consumer Interactions and Recommendations. Multi-Objective Optimization for Maximizing ROMI and Customer Lifetime Value. Industry Case Studies: Insurance, Payment, Retain Banking, Investment, Automotive, Telecommunication, Technology, CPG/Retail, Travel and Entertainment, Media and Publishing.