アジア市場におけるイノベーション・プロジェクトの成功<br>Selecting and Validating Successful Innovation Projects for the Asian Marketplace

アジア市場におけるイノベーション・プロジェクトの成功
Selecting and Validating Successful Innovation Projects for the Asian Marketplace

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  • 製本 Hardcover:ハードカバー版/ページ数 224 p.
  • 言語 ENG
  • 商品コード 9781498733250
  • DDC分類 658

Full Description


An organization that creates or sustains innovative products and processes will have a distinct competitive advantage in today's global market. Important to the innovative process is the influence of culture specific to the organization whether in the U.S., Europe or Asia. This book describes the need for an innovative environment and business eco-system for sustained success particular to organizations doing business in Asia. Included is a 7-step validated process for choosing and approving innovation projects. The book also includes templates, exercises, and discussion questions. The authors also use numerous case studies to teach the material from an Asian perspective.

Contents

Innovation and Globalization. The Innovative Environment. Macro and Micro Innovation. An Adaptable Solution. Needs, Wants, and Desires - Step 1. Selecting the "Best" Individuals - Step 2. Objectify the Project - Step 3. Validating the Results - Step 4. Alignment and Adapt - Step 5. Link to Performance - Step 6. Execute the Project - Step 7.

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