Full Description
This collection studies beauty vlogging as a phenomenon operating at the intersection of celebrity culture, digital communities, and the cosmetics industry. Exploring subjects ranging from race and gender to disability and religion, the chapters examine how the genre has impacted social media landscapes and gender expression. The contributors analyze how beauty vlogging makes community and economic success seem accessible for viewers as well as how the beauty vlog itself can function as a platform for enacting and inspiring social commentary and change. Makeup in the World of Beauty Vlogging studies the cultural phenomenon of the beauty vlog as a space where audiences and vloggers find a voice and a means of personal expression via the potentially subversive power of makeup and social media.
Contents
Chapter 1: When Makeup Gets Ugly: The Complicated Commerce of Marketing Image, Authenticity, and Social Awareness in the Online Makeup Tutorial
Clare Douglass Little
Chapter 2: The Popularity of Fenty Beauty and How It Reflects the Online Beauty Community
April Wilson
Chapter 3: Microcelebrity, Class, and Participatory Entitlement: The Cases of Jaclyn Hill and Jeffree Star
Anna Barritt
Chapter 4: Subscribe to my Empire: Jeffree Star and Self-Branding on YouTube
Alexandra Hauke and Florian Zitzelsberger
Chapter 5: The Ladies' Dressing Rooms: Cosmetic "Trickery" from Tertullian's Eve to Kandee Johnson's Barbie
Elizabeth Johnston Ambrose
Chapter 6: The Pigments of Patriarchy and Femme Trans Exclusion in the History of the "All Natural" Makeup Movement
Laken Brooks
Chapter 7: "What's the Point in Covering Them Up?": Visible Disability and the Invitation to Stare in YouTube Makeup Tutorials
Katherine Anderson Howell
Chapter 8: Not Just for the Boys: Some Aspects of the Grotesque in Men Selling and Wearing Makeup
Michael V. Perez
Chapter 9: Hijabi Makeup?: The Muslim Female Face and the Practice of Exposure
Fatma Sagir
