Full Description
Social Media: Principles and Applications examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Social media technologies take on many different forms, including social network sites like Facebook and Twitter, blogs, wikis, online video and photo-sharing sites (e.g., Pinterest), rating and social bookmarking sites, and video/text chatting sites (e.g., Skype). Beginning with the principles of social media, Sheldon disassembles applications of social media in a variety of settings to understand who is using social media, how they develop meaningful relationships, and how they use social media during major events. Sheldon also delves into the political, educational, commercial, and privacy issues of social media use, making this an excellent resource for communication, psychology, and social media scholars.
Contents
Section 1: Principles of Social Media
Chapter 1: Social Media and Traditional Interpersonal Communication Theories
Chapter 2: Social Media and Theories of Mass Communication
Chapter 3: Psychology of Social Media
Section 2: Applications of Social Media
Chapter 4: Social Media in Politics
Chapter 5: Social Media Privacy and Security
Chapter 6: Social Media in Education
Chapter 7: Social Media and Disaster Communication
Chapter 8: Social Media and Advertising
Chapter 9: Social Media Addiction
