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Full Description
The result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges that organizations face when developing creative strategies to innovate and solve problems. Now available for the first time in paper, Design Thinking at Work explores how many organizations have embraced "design thinking" as a fresh approach to fundamental problems, and how it may be applied in practice.
Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges, and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking, while offering a way forward.
Contents
Acknowledgements
Part 1: Framing Design Thinking in Organizations
1. Thinking Like a Designer
2. The Adoption of Design Thinking
Part 2: The Three Tensions
3. The Tension of Inclusion
4. The Tension of Disruption
5. The Tension of Perspective
Part 3: Reframing Design Thinking for Your Organization
6. Reframing Design Thinking
7. Where Do You Begin? Building Your Design Thinking Program
