Television by Stream : Essays on Marketing, Content and Audience Worldwide

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Television by Stream : Essays on Marketing, Content and Audience Worldwide

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 236 p.
  • 言語 ENG
  • 商品コード 9781476685915
  • DDC分類 338.47621388332

Full Description

Online television streaming has radically changed the ways in which programs are produced, disseminated and watched. While the market is largely globalized with some platforms streaming in multiple countries, audiences are fragmented, due to a large number of choices and often solitary viewing. However, streaming gives new life to old series and innovates conventions in genre, narrative and characterization.

This edited collection is dedicated to the study of the streaming platforms and the future of television. It includes a plethora of carefully organized and similarly structured chapters in order to provide in-depth yet easily accessible readings of major changes in television. Enriching a growing body of literature on the future of television, essays thoroughly assess the effects new television media have on institutions, audiences and content.

Contents

Table of Contents

Introduction

Christina Adamou and Sotiris Petridis

Part 1—Netflix Responds to Globalized Markets and Audience

On Netflix's Alleged Distinction and the Future of Television

Mayka Castellano and Melina Meimaridis

Streaming Audience Data, Ratings and the Future of "Popular" Television

Michael L. Wayne

A New Age of Diversity and Visibility

Ahngeli Shivam

Contemplating the "Original" in an Age of Branded Content, Branded Networks, Branded Genres and Branded Adaptations

Katerina Marazi

Part 2—Beyond Netflix: Globalization and ­Second-Tier SVODs

Encore+: Orphaned Canadian Content in the Age of Digital Abundance

Daniel Keyes

Opting Out of the Streaming Wars: Second and Third Tier SVODs

Alexa Scarlata and Andrew Lynch

Disney+: Legacy Media Strikes Back

Jason Scott

Part 3—Case Studies and Narrative Representations

Coherence Effects in Digital TV: The Case of Anthology Series

Patrick Gill

Joshua Marston's Come Sunday (2018): Biopic in the Streaming

Despoina Triantafyllidou

The ­Binge-Watch Experience and the ­Three-Act Structure: A Narrative Analysis of Stranger Things

Sotiris Petridis

Repackaging the Past: Commodification, Nostalgia and Feminist/Queer Pleasures in Netflix Originals GLOW (2017-2019) and Hollywood (2020)

Spyridon Chairetis and Georgia Aitaki

Cats and True Crime: Empathetic Responses and Moral Consequences in ­On-Demand Docuseries

Jossalyn G. Larson

­Super-Heroines to the Rescue (of Feminism): ­She-Ra and the Princesses of Power

Christina Adamou

About the Contributors

Index

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