Full Description
This book will provide students in graduate level educational leadership courses a theoretical perspective on best practices in educational marketing. Additionally, veteran school leaders that want to become more savvy in the new competitive educational landscape will find the book helpful in making decisions that are both theoretically and strategically sound specific to marketing will find this book a go to support. Examples of effective best practice via real world case studies, as well as debrief questions and assignment examples for further discussion and learning will be provided.
Contents
Introduction
Chapter One: The Value Exchange
Chapter Two: Strategic Marketing
Chapter Three: Product
Chapter Four: Place
Chapter Five: Price
Chapter Six: Promotion
Chapter Seven : Social Media Marketing
About the Authors
