Full Description
In a world of media saturation, children today are not future consumers of information and goods, but targeted participants involved in a game in which they don't know the rules or even that they are playing, yet one that will affect them throughout their lives. This teaching manual will help educators to not only introduce the concepts of economics, financial literacy, and media literacy to elementary students but supplies lessons designed to provide hands-on experiences recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered. The lessons help students to build a toolbox of analytical skills that they can carry with them and develop further throughout the rest of their lives to distinguish information from persuasion, from what people tell them they should believe to what the students, through critical thinking, decide is worthy of their belief.
Contents
Table of Contents
Preface
Chapter 1: Can Elementary Students Learn Economics and Media Literacy?
Chapter 2: Marketing & Media: The Twin Pillars of American Society
Chapter 3: Introduction to Basic Economics (The Objective Study of Choice)
Chapter 4: Behavioral Economics (How we are "Nudged" While Making our Choices)
Chapter 5: Coolness: The Super Nudge
Chapter 6: Seeking Media Lit's Holy GRAIL (Consumer Demographics)
Chapter 7: An Age-old Question (Age and Consumerism)
Chapter 8: Child's Play or Child's Pay? (Children, Consumerism, and Media)
Chapter 9: Media Literacy, Relativity, and Persuasion
Chapter 10: Telling the Truth
Glossary
Bibliography
About the Authors
Index
