The Franchise Era : Managing Media in the Digital Economy (Traditions in American Cinema)

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The Franchise Era : Managing Media in the Digital Economy (Traditions in American Cinema)

Fleury, James (EDT)/ Hartzheim, Bryan Hikari (EDT)/ Mamber, Stephen (EDT)

ウェブストア価格 ¥7,767（本体¥7,061）
Edinburgh University Press（2020/11発売）
外貨定価 UK£ 28.99
ポイント 70pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 336 p.
言語 ENG
商品コード 9781474477741
DDC分類 302.23068

Full Description

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms.
Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

List of Illustrations

Acknowledgements

Foreword Derek Johnson

Introduction: The Franchise Era James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber

PART I THE FRANCHISE: DEFINING AND HISTORICIZING

The (Im)Perfect Organism: Dissecting the Alien Media Franchise James Fleury and Stephen Mamber

Evil Spawn or Good Business? New Line Cinema, Critters, and Film Franchising at the Margins Daniel Herbert

PART II VIDEO GAMES: SOFTWARE, HARDWARE, AND SPACE

The Happiest Plays on Earth: Theme Park Franchising in Disneyland Video Games Heather Lea Birdsall

'Now They're Playing with Power!': Nintendo's Classics and Franchise Legacy Management Matthew Thomas Payne

From Cineludic Form to Mise-en-Game: The Ludification of Cinematic Storyworlds in the Star Wars Video Games Andreas Rauscher

PART III: ANIMATION: ADAPTATION ACROSS NATIONS, INDUSTRIES, AND PLATFORMS

Ghostly Boundaries: Transnational Tensions and Adapting Animation in the Ghost in the Shell Franchise Brian Ruh

How to Animate Your Franchise: DreamWorks Animation and the Franchising of How to Train Your Dragon Rayna Denison

PART IV: TELEVISION: NEW DIRECTIONS FOR A LEGACY MEDIUM

TV Brand-casting, SVOD, and OTT at Comcast and Disney Jennifer Gillan

Network Streaming: TV Broadcasters in the Digital Space Monica Sandler

PART V: EMERGENT PLATFORMS: POSSIBLE FUTURES FOR THE MEDIA FRANCHISE

Transmedia-to-Go: Licensed Mobile Gaming in Japan Bryan Hikari Hartzheim

Locating Esports Spectatorship - Studio Audience(ing) and Sites of Speculation Alexander Champlin

Hollywood's VR Vision: New Frontier or Virtually the Same Thing? James Fleury

Index