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Full Description
Ben-Hur was the first literary blockbuster to generate multiple and hugely profitable adaptations, highlighted by the 1959 film that won a record-setting 11 Oscars. General Lew Wallace's book was spun off into dozens of popular publications and media productions, becoming a veritable commercial brand name that earned tens of millions of dollars.
Ben-Hur: The Original Blockbuster surveys the Ben-Hur phenomenon's unprecedented range and extraordinary endurance: various editions, spin-off publications, stage productions, movies, comic books, radio plays, and retail products were successfully marketed and sold from the 1880s and throughout the twentieth century. Today Ben-Hur Live is touring Europe and Asia, with a third MGM film in production in Italy.
Jon Solomon's new book offers an exciting and detailed study of the Ben-Hur brand, tracking its spectacular journey from Wallace's original novel through to twenty-first century adaptations, and encompassing a wealth of previously unexplored material along the way
Contents
A Note About The Hyphen: Ben-Hur Vs Ben Hur; 1. The First Blockbuster; 2. Lew Wallace Before Ben-Hur; 3. "How I Came To Write Ben-Hur"; 4. Publication And Early Reception Of The Novel; 5. The Transformations Of The Novel; 6. Reasons For Success; 7. Early Staged Readings: Ben-Hur, In Tableaux And Pantomime; 8. Ben-Hur In Song And Instrumental Music; 9. My God! Did I Set All This Into Motion?": The Klaw & Erlanger Ben-Hur; 10. "Ben-Hur Flour Has The Go To Make The Dough": Early Ben-Hur Commerce; 11. Ben-Hur In Moving Pictures: Stereopticon Lectures And The 1907 Kalem Ben-Hur"; 12. "The Greatest Motion Picture Property In The History Of The Screen": The 1925 Mgm Ben-Hur; 13. Between The Mgm Films; 14. The World's Most Honored Motion Picture": The 1959 Mgm Ben-Hur; 15. The Next Half-Century: New Formats And New Versions; 16. Bibliography.
