Full Description
From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.
Contents
Introduction
1 Purpose and Narrative
Containment and Protection/Storytelling/Form follows Function/Industry View/Design Activity
2 Identity and Branding
Format as Branding/ Stocks/Color/Industry View/Design Activity
3 Shape and Form
Shape and Form/Series/Book as Sculpture/Industry View/ Design Activity
4 Printed Media
Book Formats/Imposition and Multiple Stocks/Scale/Throw-outs and Gatefolds/Magazines/Posters/Industry
View/Design Activity
5 Digital and Screen-based Media
Film and Moving Image/Websites/Tablets and Mobile Phones/Industry View/Design Activity
6 Construction
Different Types of Fold/Types of Binding/Print Finishing/Industry View/Design Activity
Glossary
Acknowledgements
Index
