Full Description
Modern Fashion Traditions questions the dynamics of fashion systems and spaces of consumption outside the West. Too often, these fashion systems are studied as a mere and recent result of globalization and Western fashion influences, but this book draws on a wide range of non-Western case studies and analyses their similarities and differences as legitimate fashion systems, contesting Eurocentric notions of tradition and modernity, continuity versus change, and 'the West versus the Rest'.
Preconceptions about non-Western fashion are challenged through diverse case studies from international scholars, including street-style identity in Bhutan, the influence of Ottoman cultural heritage on contemporary Turkish fashion design, and an investigation into the origins of the word 'fashion' in Chinese. Negotiating tradition, foreign influences and the contemporary global dominance of Western fashion cities, Modern Fashion Traditions will give readers a clearer understanding of non-Western fashion identities in the present.
Accessibly written, this ground-breaking text makes an essential contribution to the study of non-Western fashion and will be an important resource for students of fashion history and theory, anthropology, and cultural studies.
Contents
1. Introduction
M. Angela Jansen, London College of Fashion, UK, and Jennifer Craik, Queensland University of Technology, Australia
PART I: FASHION HISTORY REVISED
2. Neither East nor West: Japanese Fashion in Modernity
Toby Slade, University of Tokyo, Japan
3. 'Fashion' in the Chinese Context
Christine Tsui, University of Hong Kong, China
PART II: THE COMMODIFICATION OF CULTURAL HERITAGE
4. Being Fashionable in India in the Globalisation Era: Holy Writing on Garments
Janaki Turaga, Independent Researcher, India
5. Exotic Narratives in Fashion: The Impact of Motifs of Exotica on Fashion Design and Fashionable Identities
Jennifer Craik, Queensland University of Technology, Australia
PART III: SELF-ORIENTALISM OR NATION BRANDING?
6. Ottoman Costume in the Context of Modern Turkish Fashion Design
S¸akir Özüdog?ru, Anadolu University, Turkey
7. Beldi Sells: The Commodification of Moroccan Fashion
M. Angela Jansen, London College of Fashion, UK
PART IV: LOCAL CONSTRUCTS OF THE GLOBAL
8. History, Art, and Plastic Bags: Viewing South Africa Through Fashion
Victoria L. Rovine, University of North Carolina at Chapel Hill, USA
9. Constructing Fashionable Dress and Identity in Bhutan
Emma Dick, Middlesex University, UK
PART V: CONCLUSION
10. Afterword: Fashion's Fallacy
Sandra Niessen, Independent Anthropologist, The Netherlands
Index
