Full Description
Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.
Contents
Introduction
1 A Brief History of Typography
The evolution of type/Theory and principles
2 Looking at Type
Where type is used/What is type?/Typefaces and fonts/
Typeface style/Italic or oblique?/Looking at a typeface/
Typeface anatomy/x-height/Absolute and relative measurements
Industry view: TOKY
3 Type Classification
Basic classifications/Block typefaces/Roman typefaces/Roman variations/Types of serifs/
Serif variations/Gothic typefaces/Gothic variations/Rounded variations/
Script typefaces/Graphic typefaces/Type classification for a digital age/
Industry view: Urban Influence
4 Choosing Type
Navigating the sea of type/Type families/Using multiple typefaces/
Text hierarchy/Text hierarchy for the digital age/Type on a page/Numerals/
Drop and standing capitals/Special characters/Ligatures/
The right character for the job/Non-alphabetical typefaces/
Industry view: Triboro Design
5 Setting Type
Leading/Tracking/Kerning/Spacing/
Overprinting and knocking out/ Legibility and readability
Industry view: Designbolaget
6 Type Generation
Hand-drawn type/Building letterforms/Font generation/
Dynamic type for the screen
Industry view: Leftloft
7 Type Realization
Materials/Printing techniques/Print finishing
Industry view: Graphical House
Exercises
Glossary
Acknowledgements and credits
Index
