Conducting Focus Groups for Business and Management Students (Mastering Business Research Methods)

Oates, Caroline J./ Alevizou, Panayiota J.

Sage Publications Ltd（2017/12発売）

• 製本 Hardcover:ハードカバー版／ページ数 104 p.
• 言語 ENG
• 商品コード 9781473948211
• DDC分類 650.0723

Full Description

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.

Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Part of SAGE's Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Contents

Chapter 1. Introduction
Chapter 2. Understanding Focus Groups
Chapter 3. Basic Components of Focus Groups
Chapter 4. Conducting Focus Groups
Chapter 5. Examples of Focus Groups
Chapter 6. Conclusions